1. THE 5-LINE & 3-LINE CUTOFF RULE
Desktop vs. Mobile Viewports: How Truncation Decides Your Reach
Every major social network enforces a strict visual truncation threshold to keep user feeds scannable. On mobile devices, where over 80% of consumption happens, LinkedIn cuts off post text at approximately 140 characters or 3 to 5 lines.
On desktop displays, the cutoff boundary expands to around 210 characters across 3 lines. If a reader does not tap '...see more', your remaining message, calls-to-action, links, and value proposition are rendered completely invisible.
Feed ranking algorithms measure 'dwell time' (the number of seconds a user lingers on your content) and expanding actions. A click on '...see more' is an explicit high-intent positive signal that boosts your post to broader 2nd and 3rd-degree network feeds.
Testing your opening hook against both viewport thresholds guarantees you never lose crucial hooks, numbers, or curiosity gaps beneath the fold.